2014 NACS Convention

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Important Dates!

Please make your travel plans as soon as possible, so that you can enjoy all activities of the 2014 NACS Convention! Please plan to attend the Welcome Reception on Tuesday evening.

Tuesday, May 13
All Attendees Welcome Reception @ NASCAR Hall of Fame

Wednesday, May 14
8:00 am - 8:00 pm (Including NACS Night Out at Bubble Charlotte)

Thursday, May 15
8:00 am - 3:45 pm

Registration Discount Deadline: Friday, April 11
Save $75 PER PERSON if you register by this date!

Hotel Reservation Deadline: Saturday, April 12
Receive the NACS special discount if you make your room reservation by April 12. 


TUESDAY, MAY 13 - NACS Registration: 4:30-5:00 pm

2:00-5:00 pm      NACS Board of Directors Meeting
5:00-5:30 pm    Meet and Greet for First Time NACS Convention Attendees (by invitation only)
First Timers' Reception Sponsored by Dulles Expo Center
5:30-7:00 pm    Welcome Reception for All Convention Attendees - NASCAR Hall of Fame Great Hall
Welcome Reception Sponsored by AEG Facilities

WEDNESDAY, MAY 14 - NACS Registration: 7:30 am-4:00 pm


8:00-9:00 am    Continental Breakfast with Exhibitors

9:00-10:30 am    Opening Keynote – Make My Life Easier: What the 21st Century Customer Really Wants
Presented by Warren Greshes, Professional Speaker, Best-Selling Author, Sales & Leadership Expert, Owner, Speaking of Success

In today’s highly competitive economy most products are the same, and the prices are similar. The people are the only thing that differentiates one company from another. Because of that it is no longer good enough to  just be a salesperson; there is too much competition for you to be someone who is just pushing product and price. in order to be successful in today’s marketplace you need to be an expert, advisor, resource and single point of contact to your clients.  in this frequently requested Keynote speech, Warren Greshes discusses the specific attitudes and skills the 21st century salesperson will need to differentiate themselves from the competition, create the kind of value the 21st century client is looking for and succeed in a highly competitive global economy.

10:40-11:40 am    Thinking Outside the Advertising Box - Non-Traditional Advertising Ideas
Panelists: Stacy Abernethy, David Fant, & Rich Stone - Moderated by Susan Ratliff

Everyone falls into a rut when producing their shows. doing the same thing over and over again can make life easy, but, does it help expand and grow your show? This session will focus on three different non-traditional methods of marketing and advertising your event. direct mail, using apps for your show (scrap the app!), and making exhibitors happy are keys to continued growth and success.

11:45 am–1:15 pm  Lunch with Exhibitor Welcome & Prize Drawings
Lunch Sponsored by Visit Monroeville

Visit with colleagues and friends while hearing from our industry partners.  This lunch will offer each exhibitor the chance to personally introduce themselves.

1:15-2:15 pm    BREAKOUT SESSIONS
To better serve you this year we have structured our breakout sessions to target our specific audiences: “Starters” (newer show producers); “Seasoned” (more experienced show producers); and “Associate/Suppliers” (industry partners/facilities/service providers). Be sure to select your appropriate session on the registration form (for planning purposes).

“STARTER PRODUCER” Breakout Session: A1) Direct Marketing Deeper Dive
Presented by David Fant, Owner, Market Mapping Plus, LLC
This session will focus on how direct mail/email campaigns work. What to do, what not to do and how to track performance. the most important part of any direct Marketing Campaign is who you are trying to reach. What is the niche you are looking to fill and how can you reach them and convert them to attendees in the most cost efficient way? This session will provide a list of tips, techniques and will expose the realities of Direct Marketing.

“SEASONED PRODUCER” Breakout Session: A2) Your Staff are Your Clients
Presented by Warren Greshes, Professional Speaker, Best-Selling Author, Sales & Leadership Expert, Owner, Speaking of Success

As a business owner or manager, you do not have the time or ability to stand watch over people making sure they do their jobs. in this fast-paced and ever-changing global economy, it has become more crucial than ever to surround ourselves with people who are self-starters. in this informative, real-world program, Warren Greshes will give you the tools and techniques to “Install the self-starting generator,” and create self-motivated, productive staff.

ASSOCIATE/SUPPLIER Breakout Session: A3) Convention Center Trends & Best Practices
Moderated by Anita Robles, National Sales Manager for Consumer Shows, George R. Brown Convention Center & Megan Tomlinson, CEM, National Sales Manager, Pennsylvania Convention Center

As a convention center sales person, do you ever wonder if you’re the only one experiencing certain challenges or situations?  As a meeting planner looking to plan an event at a convention center, do you ever wonder why certain space is quoted or priced the way it is? Attend this session and be prepared to discuss future trends both within convention centers and within the planning process at convention centers.  the session will also include a joint discussion on best practices such as convention centers creating a joint synergy with their CvB partners, booking parameters of various convention centers, changing technology needs vs. current convention center infrastructures, and so much more.

2:15-2:45 pm    Break with Exhibits
Break Sponsored by EXPOCAD by A.C.T. Inc.

2:45-3:45 pm    Power Sessions – Share your expertise; gain insights from your peers.

•    The 365 Day Event – Extending Your Brand Beyond the Show: Build a community with your constituents;
strengthen and ENGAGE all involved in your event. – Moderated by Joanne Bonaminio
•    Couponing – Beyond the Newspaper – Moderated by David Zimmerman
•    Best Booth Sales & Retention Strategies – Moderated by Stephen Zonars
•    Exhibitor Engagement Success Stories – Moderated by Susan Ratliff
•    Biggest Mistakes Producers Make – Moderated by Allison Steeves
•    Utilizing Site Selection Companies Effectively – Moderated by Patty Richbourg  and Jill Slater

3:45-4:45 pm    Great Ideas Sharing Forum
Moderated by Stephen Zonars

What’s the best idea your show or company came up with this year that had a real impact – to help you sell more tickets, add new sponsors, grow your # of exhibitors, control expenses or any other aspect of your show?  this session will be a fast-paced whirlwind of new and fun ideas. Members and vendors will have 2-3 minutes to share their idea with the group, more than one idea if we have time. then everyone will vote and the top 3 ideas win great prizes! Everyone will leave with a list of all the best ideas, so bring yours and join in.

6:00-8:00 pm    Pop the Bubbly! Queen’s City Style – NACS Night Out @ Bubble Charlotte
Sponsored by SMG Convention Centers

Another fabulous, fun event – this year on Wednesday evening! We will celebrate the annual NACS convention in style at a downtown hotspot, Bubble Charlotte. our evening will be anything but ordinary at one of the premium establishments in the Queen City! this sophisticated, unique venue is located at the epic Epicentre, he hub of Charlotte nightlife. Epicentre is an amazing combination of 40 venues, including other late night spots, entertainment, cafes, restaurants, and retail shops; so we are sure you will find plenty to do even after our event ends!

THURSDAY, MAY 15 - NACS Registration: 7:30 am-4:00 pm


8:00-9:00 am    Continental Breakfast with Exhibitors

9:00-10:00 am    Opening Keynote: Get Primed to Generate Thousands of Dollars for your Organization
Presented by Ron Seaver, President, Seaver Marketing Group & Founder of the National Sports Forum

With over 30 years of experience in sponsorships and promotions, Ron Seaver has created a systematic approach to helping organizations secure sponsorships. He will provide knowledge to make your business and event even better! if you don’t explore the world of sponsorship you are leaving thousands of dollars on the table. even if you are, learn ways to enhance your program and multiply those dollars! Ron will review sponsorship trends and insights to make them work for your business. He will provide solid strategies to take back to your office, based on how he and his team generate over $1,000,000 annually in sponsorships alone! You can’t afford to miss this one!

10:00-10:15 am    Break with Exhibits

10:15-11:15 am    BREAKOUT SESSIONS

“STARTED PRODUCER” Breakout Session B1) PR in Today’s Marketplace
Presented by DeeDee Taft, Principal, Spin Communications
In today’s ever expanding media world, consumer event producers are faced with more marketing options than ever before. Join public relations practitioner DeeDee Taft as she presents the value of public relations, as well as the keys to a successful consumer event PR campaign. From auto shows, motorcycle shows and boat shows, to off-road expos, sportsmen expos and international triathlons, her firm has overseen the PR efforts for hundreds of large scale consumer events nationwide.

“SEASONED PRODUCER” Breakout Session: B2) Current Issues, Hot Topics and Trends in Event Negotiations - Everything Show Producers Need to Know in Meeting & Employment Law
Presented by Barbara F. Dunn, Partner, Barnes & Thornburg LLP
Consumer show producers are constantly facing a changing landscape of both business and legal concerns. From convention center license agreements, to vendor contracts, to social media, to liability concerns, there are numerous legal issues warranting attention. Join hospitality industry attorney Barbara Dunn as she helps to narrow the focus on today’s hottest legal issues and shares best practices for how consumer show producers can avoid legal concerns from the start. Come prepared to share your experiences and best practices in this lively and informative session.

11:15-11:30 am    Vendor Fair – Dedicated Networking Time with Exhibitors

11:30 am-1:00 pm  Presentation of NACS Awards, Lunch, & Annual Business Meeting
Lunch Sponsored by CRVA/Charlotte Convention Center

1:00-1:30 pm    Benchmarking Report

1:35-2:35 pm    Attracting the Powerful Millennials - A New Ballgame
NACS and IAEE Public Events Council – Joint Industry Session
Presented by Bob Shaw, Founder/President, Concentric Marketing

The Millennial Generation is now 86 Million strong and 27% of the total U.S. population!  Millennials are very different in some ways, similar in others and only reflective of broader macro-trends in many. This session will show you their mindset, proven triggers and disruptive ways to attract this complex group of power spenders and influencers to your shows.

2:45-3:45 pm    Closing Keynote: Top 10 Things About Sponsorship that Are Keeping You UP at Night
Presented by Ron Seaver, President, Seaver Marketing Group & Founder of the National Sports Forum

Ron will be back to tackle the most prominent sponsorship issues you face!  he will take your comments and questions from the earlier session and provide key specifics to combat the most common sponsorship issues that keep you up at night. This is not a “generic” presentation -- this is one made specifically for YOU!  Come prepared to walk away with information you can apply today, so you can sleep better tonight.

3:45 pm    Convention Concludes



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National Association of Consumer Shows (NACS)
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